(Charleston, W.Va.) – “Twenty-four days. Twenty-four clues. Are you a part of the underground?”
Beginning April 1, that’s the question 24 businesses around the city will be asking their customers through mysterious displays about an initiative called “24: The Underground.” This city-wide movement involves collecting clues and visiting the initiative’s website (24theunderground.com) to ultimately piece together the location and details for the can’t-miss event of the season – an “underground” rave event the evening of Friday, April 24, benefitting the YWCA of Charleston.
This unique community initiative is part of the YWCA of Charleston’s recently announced 24 for 24 Pledge – a campaign targeting the 24-44 age demographic and utilizing new technologies to encourage individuals to donate $24 a month for 24 months to benefit the YWCA of Charleston’s social service programs and be matched dollar for dollar through the YWCA $2 Million Challenge. Non-traditional fundraising methods such as these are becoming more and more valuable for nonprofits like the YWCA of Charleston due to the ailing economy.
24: The Underground is the brainchild of the YWCA marketing & development office in collaboration with numerous other creative volunteers, including Alex Morgado of Blackwell & Co. and the team at Maple Creative.
Each day from April 1 through April 24, a different local business will be announced as a clue location on Electric 102.7 (listen daily at 6:24 a.m., 7:24 a.m. and 8:24 a.m.), as well as in both The Charleston Gazette and the Charleston Daily Mail and on 24theunderground.com.
All 24 clues pieced together will reveal a black and white photo of the event’s location, complete with a Google map URL. Another incentive to collect clues is that each clue presented at the door equals $1 off the event’s $24 admission. Those who are unable to collect clues or hear about the event too late can simply visit 24theunderground.com, where the location will be revealed the morning of April 24.
A warehouse venue, New York City DJ, music, glow sticks, food, drinks and more will all contribute to the event’s “rave” feel.
“The 24: The Underground initiative is a great way to get the whole community involved and create a city-wide buzz about an exciting event benefitting a great cause,” stated Laura Jordan, Director of Marketing & Communication at the YWCA of Charleston.
Be a part of the underground. Collect the clues. Visit the website. Know where to be on April 24.
To find out more, visit 24theunderground.com.
The YWCA of Charleston’s social service programs empower individuals to become self-sufficient by providing education, job readiness, affordable childcare, counseling and financial planning, combined basic needs like food, shelter, clothing and safety. During the past year, the YWCA provided 22,333 shelter nights to homeless individuals, victims of domestic violence and their children; 6,660 hours of free counseling and case management, and 142,264 nutritious meals.
How to sign up for the YWCA 24 for 24 Pledge:
- Text 2424 and your email address to 77007
- Visit ywcacharleston.org and click the 24 for 24 logo
Where to find the YWCA on the web:
- Website: ywcacharleston.org
- Blog: ywcacharleston.blogspot.com
- Facebook: YWCA of Charleston (fan page)
- Twitter: ywcacharleston
- YouTube channel: ywcacharleston
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